|


| |
Dodge History

| The 1900 's
In 1901 John Francis Dodge and Horace Elgin Dodge moved their Dodge
Brothers Bicycle & Machine Factory to Detroit, Michigan. Their bearings
and other parts were in demand with the early automobile industry, and
they helped design motor parts for early Oldsmobile.
|
| The 1910 's
|

1915 (1915) |
In 1914 the Dodge Brothers started their own auto company, which they
named the Dodge Brothers Motor Vehicle Company. Early models had some
similarities to the Ford Model T, but with such refinements as electric
rather than crank start, as were becoming popular with the middle class.
The new Dodge cars were a commercial success.
In 1917 Dodge Brothers began building motor trucks as well, at first
for use by the United States Army during World War I, then commercially
after the war's end.
|
| The 1920 's
In 1925 the Dodge Brothers Company was purchased by Dillon, Read &
Company for $146 million, said to be the largest cash transaction in
history up to that time. Dillon Read in turn sold Dodge to the Chrysler
Corporation on July 31, 1928.
|
| The 1960 's
|

Dart (1960) |
Following Chrysler's takeover of the British Rootes Group and Simca
of France, and the resultant establishment of Chrysler Europe in the
late 1960s, the Dodge brand was used on light commercial vehicles
previously branded Commer (a Rootes subsidiary) and on pick-up and van
versions of the Simca 1100. The most common of these was the Dodge 50
series, widely used by utility companies and the military, but rarely
seen outside the UK. Following Chrysler Europe's collapse in 1977, the
Dodge factory and some rights to use the Dodge name in Europe were
purchased by Renault, who gradually re-branded the range of vans and
trucks through the 1980s, eventually dropping the name altogether and
using the factory for engine production.
|
| The 2000 's
|

Maxxcab (2000) |
Dodge is now part of the DaimlerChrysler company. As of 2005, the
Dodge brand has become known primarily for its trucks, which account for
78% of the division's sales. Dodge is attempting to change this with the
introduction of the new Dodge Charger.
The Dodge marque will also be promoted in Europe. Currently, the
Viper is the only Dodge-branded vehicle in that market, but
DaimlerChrysler will begin to heavily advertise the brand's Caliber and
Nitro models with a masculine image.
|
DODGE
VIPER |
|